For LOCTITE Pulse by Henkel, I helped define and evolve the communication of a growing product portfolio over several years, establishing a consistent creative direction across all touchpoints. The objective was to translate complex digital solutions into clear, relevant, and visually compelling communication.

I was responsible for the core creative ideas and led the art direction across multiple campaign phases, overseeing the execution of a wide range of assets from concept through production. This included directing video productions and photo shoots, as well as guiding external partners and production teams to ensure a consistent visual and narrative quality. The result is a cohesive campaign ecosystem that brings the brand’s innovation to life across multiple channels.