Provinzial
Das Leben passiert. Wir versichern es.
This project marked the evolution of an established insurance brand across every major touchpoint. By redefining the role of the brand's testimonial and introducing a refreshed visual identity, we created a consistent communication system spanning TV, digital, social, print and the app experience. Built to last, the design principles and communication framework developed for the project continue to shape the brand today.
Concept
Art Direction
Brand Identity
Campaign Development
Content Strategy
Production Supervision
Brand relaunch
Das Leben passiert. Wir versichern es.
Brand relaunch
Das Leben passiert.
Wir versichern es.
Brand relaunch
Das Leben passiert.
Wir versichern es.
Testimonial
From a silent companion to a brand narrator
Brand Identity
From playful to confident
Brand Identity
From playful to confident
Communication
From generic to distinctive
Brand Identity
From playful to confident
Testimonial
From a silent companion to a brand narrator
Communication
From generic to distinctive
/ Brand Identity
/ Main Film
/ Short Film Paul
/ Short Film Vierlinge
Provinzial
Das Leben passiert. Wir versichern es.
This project marked the evolution of an established insurance brand across every major touchpoint. By redefining the role of the brand's testimonial and introducing a refreshed visual identity, we created a consistent communication system spanning TV, digital, social, print and the app experience. Built to last, the design principles and communication framework developed for the project continue to shape the brand today.
Concept
Art Direction
Brand Identity
Campaign Development
Content Strategy
Production Supervision
/ Gallery
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